Tuesday, 29 December 2009

New Briefs

So we are soon to start a new term and with that comes a new brief, this section of the course/year we are looking and participating in student awards.

I have been looking firstly at D&AD, an education charity based in london. A not-for-profit organisation, donating all of its generated funds back into the creative community through education and enterprise.

- Moving Image Brief : This brief works around the city and its evolution, from its natural progression to our impact on its development. The desired result is an 'adventure in motion', taking the audience on a possible journey through a designed urban platform.

- Animation Brief: This brief is working against Crime, describing the intended outcome as Friendly, expert and concise. It's desired outcome is both simple and able to achieve its goal as to effectively reduce crime.

- Viral Brief: Fred perry are after an 'original' and 'Underground' viral video to 'drive' an audience to there subculture music website, I found this brief initially enticing because of its properties, being the clothing and the music scene(s) involved.


- Cartoon Network:

- Feel Good Drinks:

- Monster Munch:

- TATA Comm:

- Ted Baker:

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